92% still love print!

A recent article in Huffington Post affirmed what Misread Press already knew to be true – print is far from dead. We aren’t surprised, though, according to headlines we should be… a recent study found that 92% of students preferred a truly tangible, ink-on-paper book – and the main reason was “the smell of old books.”

Other reasons for this continued love and preference for print books:

• Being able to truly see and feel the progress you’ve made while reading – rather than making an onscreen percentage.
• E-books aren’t as waterproof.
• Students/readers spend enough time starting at screens, which often ends in headaches and sore eyes. You don’t get that with print books.

We agree, but digital is wonderful in its own right! Misread Press plans to publish our books in e-book and print format to satisfy readers who like digital, who like print, and who like both.

What do you think? Print? E-books? Or both?

 

$28 Billion for the Pub Industry in 2014

According to the Association of American Publishers (AAP), “U.S. Publishing Industry’s Annual Survey Reveals $28 Billion in Revenue in 2014.”

 A small 4.6% revenue increase from 2013 – small but heading in the right direction, which of course is promising for the publishing industry!  Even more promising for Misread Press and other publishers catering to Children & Young Adult audiences is that this area of trade book publishing showed the greatest growth. Growth in the double digits for both revenue and units in just one year.

And no one medium is ruling the market; all three – hardback, e-book, and paperback are showing steady market growth.

Retail sales are up, but the e-market still rules book sales world. And with Amazon as leader of the game currently and in world becoming more and more digital every day, I don’t foresee that changing.

Read more on these trends and the publishing industry here!